What do product requirements typically include?

Product requirements typically include function, features, and target users because these elements define what the product needs to achieve and who it is designed for. The function relates to the specific tasks the product must perform, while features outline the characteristics and attributes that distinguish the product from competitors. Understanding the target users is crucial, as it ensures that the product is tailored to meet their needs, preferences, and expectations. This focus on the product's purpose and user alignment is essential for successful design and development.

While branding guidelines, financial constraints, and market trends can play significant roles in the overall strategy and positioning of a product, they are not intrinsic to the product requirements themselves. Instead, they are external considerations that may influence how the product is developed or marketed but do not directly specify the core functionalities and user needs the product must fulfill. Therefore, the emphasis on function, features, and target users is crucial for establishing a clear and effective framework for product development.