What does the term "target group" refer to in product requirements?

The term "target group" in product requirements is centered on identifying the specific demographic and behavioral characteristics of the intended users of a product. Understanding the target group allows designers and engineers to tailor product features, usability, pricing, and marketing strategies that resonate with potential users. Recognizing the characteristics of the target audience—such as age, gender, lifestyle, needs, and preferences—enables the development of a product that meets their expectations and serves their purposes effectively. This understanding is crucial for creating a user-centered design, which ultimately enhances user satisfaction and the product's success in the market.