Which method is considered primary research?

The method of surveys and interviews is considered primary research because it involves the collection of original data directly from individuals or groups. In this approach, researchers actively engage with participants to obtain firsthand information on their opinions, behaviors, and experiences. This data is unique to the research study being conducted, allowing for a deeper exploration of specific topics and a greater understanding of the subject matter from the perspective of those being studied.

In contrast, other options like books and articles, internet articles, and videos and blogs typically summarize or analyze existing data or research. These secondary sources do not provide new data but rather compile information that has been produced by others. While these sources can be valuable for background information and context, they do not offer the same level of insight as primary research, which is aimed at gathering fresh data that directly addresses specific research questions or hypotheses.